Beyond Trails: NNormal
Between the coasts of Mallorca and the Fjords of Norway, comes a new NNormal
It is not only about price and performance anymore. As trail runners, we should start to consider other aspects when we talk about the gear we use and the footprint we leave on trails.
For the second Beyond Trails, after talking about Change Running, we present you with a brand that also has sustainability and respect for nature at its core (first similarity).
Similarly, it is a brand that was also created by a very experienced founder (second similarity). Maybe the most experienced, and famous trail runner of all time: Kilian Jornet.
A project that was also created in Spain (third similarity).
That's right, you guessed, we are talking about:
👣NNormal - #Your path, No trace
Despite being launched earlier this year, their first drop of products will only take place during fall/winter of 2022 (footwear, apparel and accessories for trail running and hiking).
At the moment, they are testing prototypes. Actually, Kilian won his fifth UTMB, using one of the models: Kjerag.
How cool is it for you to be a runner, decide to create your own brand and win a big race with some shoes you have designed. This is U-NIQUE!
This is a project that has everything to win. Here are the four elements that we believe are key to success:
🌍 Brand Mission: Inspiring people to enjoy and respect nature
Trail Running is, obviously, about running. But it is also about nature. About people.
By appealing to its consumers to have new ways of exploring nature, the brand also seeks to explore new forms of production - do things differently, finding a new normal. A new norm.
In the end: the brand wins. The runner wins. The planet wins.
🤝Partners
Right from the start, and for a brand that seeks to create simple, comfortable products, adapted to every runner, at every level, there is nothing better than having a partner with several years of experience in the market.
NNormal counts with a partnership with Camper, a Spanish brand with almost 50 years, relying on its experience and know-how.
After a few conversations that allowed Kilian to see that both brands share the same values, the same mission in regards to sustainability, respect for nature, and building gear that is functional, durable, and performance-oriented, a journey of co-creation has started.
Collaboration and co-creation with other brands is something that the team from NNormal values (something that we don’t see as much in the trail running industry)
All products are tested in Nor-way and designed in Mal-lorca. Et voilá, the brand name was created.
🎽Team
Kilian Jornet. Emelie Forsberg. Dakota Jones. Max Romey. Tofol Castanyer.
Running experience, purpose, passion for protecting the environment, and creativity.
What else? The right team in the right project.
The temporary job of a lifetime: for Hardrock 100, NNormal was looking for a pacer to help Kilian Jornet in the last nine miles of the race. Liz Hogan was the lucky one.
🪄Their Formula
What’s their winning formula:
Highest-quality materials + cutting-edge technologies + planet-friendly production processes
For more information about NNormal, visit its website at https://www.nnormal.com/ (don’t forget to subscribe to their newsletter) or Instagram at @Nnormal.